Privacy Policy
Last Updated: January 2026
unconventionalconnections.co.uk ("we", "us", "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website.
Information We Collect
We may collect information about you in the following ways:
- Personal Data: Name, email address, and other contact details you voluntarily provide when contacting us or signing up for our services.
- Technical Data: IP address, browser type, device information, and operating system.
- Cookies: Small data files stored on your device to enhance your experience (see Cookie Policy below).
- Usage Data: Pages visited, time spent on site, links clicked, referral sources, and interaction patterns.
- Affiliate Data: Tracking identifiers and conversion data related to affiliate activity.
How We Use Information
We use collected information for the following purposes:
- Website analytics and performance measurement.
- Affiliate tracking and commission calculation.
- Site improvement and user experience optimization.
- Responding to inquiries and customer support.
- Compliance with legal obligations.
- Fraud prevention and security purposes.
Cookie Policy
Our website uses cookies to improve functionality and track user behaviour. Cookie types include:
- Essential Cookies: Required for basic website functionality.
- Analytical Cookies: Help us understand how visitors use our site (e.g., Google Analytics).
- Affiliate Tracking Cookies: Enable us to track referrals and commissions for William Hill and other partners.
- Marketing Cookies: Used for advertising and retargeting purposes.
You can control cookies through your browser settings and opt-out of non-essential cookies. However, disabling cookies may affect site functionality. Most browsers allow you to refuse cookies or alert you when cookies are being sent. For more information, visit www.allaboutcookies.org.
Third-Party Links
Our website contains links to external websites, including casinos, betting operators (such as William Hill), and affiliate partners. We are not responsible for the privacy practices, content, or policies of these third-party websites. We strongly recommend reviewing their individual privacy policies before providing personal information or engaging with their services. Your use of third-party sites is entirely at your own risk.
Your Rights
Under the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018, you have the following rights:
- Right to Access: Request a copy of personal data we hold about you.
- Right to Rectification: Correct inaccurate or incomplete personal data.
- Right to Erasure: Request deletion of your data (subject to legal exceptions).
- Right to Restrict Processing: Request we limit how we use your data.
- Right to Data Portability: Receive your data in a structured, portable format.
- Right to Object: Oppose processing for direct marketing or profiling.
To exercise any of these rights, contact us using the details below. Requests will be processed within 30 days.
Data Retention
We retain personal data for as long as necessary to fulfil the purposes outlined in this policy, comply with legal obligations, resolve disputes, and enforce agreements. Typically:
- Contact information: Retained until you request deletion.
- Analytical and usage data: Retained for up to 24 months.
- Affiliate tracking data: Retained in accordance with affiliate programme requirements and tax regulations (typically 6-7 years).
- Cookie data: Retained according to cookie type and your preferences.
Contact Us
If you have questions about this Privacy Policy or wish to exercise your data rights, please contact us:
Email: privacy@unconventionalconnections.co.uk
Website: unconventionalconnections.co.uk
You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) at www.ico.org.uk if you believe we have breached data protection laws.